Digital Marketing - Lead

Roles and Responsibilities: 

• Planning, development, and implementation of SEO strategies on projects. Continuous monitoring of industry trends and staying on top of search engine algorithmic changes
• Develop and update internal SEO documentation
• Execute all activities related to the company’s organic search marketing strategy. Analyzing website and Develop SEO Strategy
• Create and Implement Digital Promotions (Social Media Promotions)
• Keyword Research and finding the best business opportunity
• Analyzing the backlink profile and make a backlink strategy
• Create and launch SEO campaigns, identify areas of improvement, and optimize the site’s performance and rankings in major search engines
• An SEO expert should know how to create and execute SEO strategies for different industries around the globe
• Experience with On-Page and Off-Page Optimization, link building, listings, keyword analysis, competitor analysis, Content Optimization, interlink structure design
• Manage Paid Campaigns on Google Adwords, Searcah, Display, Bing and other Ad Networks
• Manage Paid campaigns on social media platforms like Facebook, LinkedIn and other networks
• Able to analyse new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc
• Daily monitoring and optimization of ads to make sure that we achieve our goals
• Analyze competitor ad campaigns and replicating and enhancing our clients campaigns for better results
• Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
• Set up Goals, Funnels, Ecommerce tracking in Google Analytics
• Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns
• Should have an experience of running multiple ad campaigns for different industries and hands-on experience on Search network, Display network, Remarketing, Video Marketing, etc
• Working closely with organic search team to ensure knowledge sharing as well as overall search (paid & organic) optimisation.
• Staying on top of current search engine news, trends, Pay per click practices, and emerging items of interest.
• Google AdWords certified professional would be an Add-on.

Desired Candidate Profile

• Extensive knowledge of the latest SEO trends and online marketing channels
• Minimum 7+ years of experience in digital marketing
• Self-initiative, determined, tech-savvy to the core
• Candidate Knowledge in Keyword Research, Copy Optimization, Article Marketing, site structure, URL rewrites, Meta tags, Micro Website, social media, blogging, etc., SEO, SEM, Google Analytics, Website Designing, Graphic Designing
• A plus for channels such as SMO, PPC, Email Marketing, and Content Marketing
• Excellent Rank Producing, On-page Off Page promotion, Link Building, Backlink Building
• Handy experience in operating various marketing tools
• Must have the ability to write content for off-page activity.