Digital Marketing - Lead
Location: Bangalore, KA
Onsite Flexibility: All Onsite
SMO, SMM, SEO, SEM, PPC, Email Campaign
MBA, PGDM, PGPM or equivalent
V2Soft (www.v2soft.com) is a global company, headquartered out of Bloomfield Hills, Michigan, with locations in Mexico, Italy, India, China and Germany. At V2Soft, our mission is to provide high performance technology solutions to solve real business problems. We become our customer’s true partner, enabling both parties to enjoy success. We are committed to promoting diversity in the workplace, and believe it has a positive effect on our company and the customers we serve.
Roles and Responsibilities:
- Planning, development, and implementation of SEO strategies on projects. Continuous monitoring of industry trends and staying on top of search engine algorithmic changes
- Develop and update internal SEO documentation
- Execute all activities related to the company’s organic search marketing strategy. Analyzing website and Develop SEO Strategy
- Create and Implement Digital Promotions (Social Media Promotions)
- Keyword Research and finding the best business opportunity
- Analyzing the backlink profile and make a backlink strategy
- Create and launch SEO campaigns, identify areas of improvement, and optimize the site’s performance and rankings in major search engines
- An SEO expert should know how to create and execute SEO strategies for different industries around the globe
- Experience with On-Page and Off-Page Optimization, link building, listings, keyword analysis, competitor analysis, Content Optimization, interlink structure design
- Manage Paid Campaigns on Google Adwords, Searcah, Display, Bing and other Ad Networks
- Manage Paid campaigns on social media platforms like Facebook, LinkedIn and other networks
- Able to analyse new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc
- Daily monitoring and optimization of ads to make sure that we achieve our goals
- Analyze competitor ad campaigns and replicating and enhancing our clients campaigns for better results
- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
- Set up Goals, Funnels, Ecommerce tracking in Google Analytics
- Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns
- Should have an experience of running multiple ad campaigns for different industries and hands-on experience on Search network, Display network, Remarketing, Video Marketing, etc
- Working closely with organic search team to ensure knowledge sharing as well as overall search (paid & organic) optimisation.
- Staying on top of current search engine news, trends, Pay per click practices, and emerging items of interest.
- Google AdWords certified professional would be an Add-on.
Desired Candidate Profile
- Extensive knowledge of the latest SEO trends and online marketing channels
- Minimum 7+ years of experience in digital marketing
- Self-initiative, determined, tech-savvy to the core
- Candidate Knowledge in Keyword Research, Copy Optimization, Article Marketing, site structure, URL rewrites, Meta tags, Micro Website, social media, blogging, etc., SEO, SEM, Google Analytics, Website Designing, Graphic Designing
- A plus for channels such as SMO, PPC, Email Marketing, and Content Marketing
- Excellent Rank Producing, On-page Off Page promotion, Link Building, Backlink Building
- Handy experience in operating various marketing tools
- Must have the ability to write content for off-page activity.
V2Soft is an Equal Opportunity Employer ( EOE).
https://www.v2soft.com/careers – to view all of our open opportunities and to learn more about our benefits.
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